Strategic Management

STRATEGIC MANAGEMENT

MODULE 2


Aligning companies appropriately and ensuring success with modern understanding of strategy!

TARGET GROUPS

  • Executives and persons responsible in functions with strategic responsibility
  • Young professionals and managers closely cooperating with the company’s management
  • Self-employed people, freelancers and consultants with technical or legal background
  •  preparing strategic decisions and planning their implementation
  • Decision-makers seeking to update their knowledge within the area of modern strategic management

 

YOUR BENEFITS

  • You will understand the competitive environment of the 21st century from a strategic management perspective
  • You will develop your ability to analyze strategic questions from various functional perspectives
  • You will develop strategic decision-making competence
  • You will learn how strategies are formulated, implemented and evaluated to achieve the company goals
  • You will train to present and defend strategic analyzes and decisions on the basis of case studies


COURSE CONTENTS

 

Kick-off Event
Orientation-session and distribution of course material for the targeted course-preparation

Session 1:
The basic concept of strategy
Relevance for success of strategic management
Elements and development processes of strategies 
Development of strategies

Session 2:
Preliminaries of optimal strategic decision making 
Tool fort he analysis of the branch environment – which forces influence the branch, which markets are relevant and how are earnings of the branch achieved
Instruments for analysis within the branch – how competition and market can be analyzed and segmented
Internal analysis of the company – discover and develop resources and skills of the own company

Session 3:
Identifying strategic options and seizing opportunities
Competitive advantage „Cost structure“ – Analysing costs along the value creation and manage targeted cost cutting
Competitive advantage „Differentiation“ – where and in what respects a company can stand out among competitors
Develop competitive advantages in maturing, fragmented and shrinking branches

LECTURER


Univ. Prof. Dr. Ian Hipkin, Senior Lecturer in Management, University of Exeter, GB

TIME & VENUE OF LECTURES

Palais Kottulinsky, Beethovenstraße 9, 8010 Graz

 

PARTICIPATION FEES

390.-

 

DATES & REGISTRATRION

as of October 2012

Friday, 2.30 p.m. – 8.15 p.m.
Saturday, 8.30 a.m. – 4.45 p.m.